The MLS and The STL, a perfect match.

(Featuring St. Louis’ own Chuck Berry and Ellie Kemper.)

The MLS and The STL, a perfect match.

(Featuring St. Louis’ own Chuck Berry and Ellie Kemper.)

It’s rally time.
Let’s show the MLS our passion!

Like us here… We’ll track the support and show the MLS just how strong St.Louis fans really are.

It’s rally time.
Let’s show the MLS our passion!
Like us here… We’ll track the support and show the MLS just how strong St.Louis fans really are.

Interested in updates and information as it becomes available?

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The Plan.

We believe that St. Louis and the MLS are a perfect match.  We’re putting together a new proposal to bring professional soccer back to our city, America’s first soccer capital.

Our ownership group is 100% St. Louis born and raised with deep ties to the community in business, philanthropy and soccer.

Our team would be majority female-owned, the first in MLS history and one of the few in all professional sports globally.

While it is still early in the process, we are working on a plan that is overwhelmingly privately financed.  We are working with city and state officials to jointly develop a plan that works for our city, state and region.

We will use this site to provide updates and information on our bid and proposal as it becomes available.

Let’s bring soccer home! #MLS4THELOU

How will the lease of the land from the City work?

The City will enter a triple-net lease of at least 30 years with the ownership group for the stadium site, which would require the ownership group to cover all costs of the stadium, including costs that are typically the responsibility of the property owner. The ownership group will reimburse the City for all costs associated with purchasing the land.

Board of Alderman President Lewis Reed recently filed a resolution on behalf of the #MLS4THELOU ownership group. What does that mean?

This is the first step to gaining official support on specific actions we need from various city agencies to make a new MLS stadium a reality for St. Louis. We want to thank President Reed and MoDOT for their leadership on moving this forward.

What details are included in the Resolution?

While this effort is overwhelmingly privately financed, the Resolution includes specific proposed items that we are discussing with various city agencies, including:

  • The creation of three 1-percent user-only, stadium-specific sales taxes that will only be paid by those who attend events at the stadium. By state law, these revenues can ONLY be used within the boundaries of the District for certain, statutory specific types of expenditures. These taxes are:
    • A Community improvement sales tax (CID)
    • A Transportation development sales tax (TDD)
    • A Port improvement sales tax

Are any tax exemptions being sought?

An exemption from fifty percent of the City amusement tax (similar to what is currently offered to the Cardinals and Blues) is being sought. The City would collect the proceeds of the remaining amusement tax revenue to support any future improvements to (or demolition of) the stadium, if warranted.

Also, the stadium site would continue to be owned by a public entity, the same as with the Cardinals and Blues and generally exempt from property tax.

We are also seeking exemption from sales tax on construction materials for the stadium construction.


How does the Board of Alderman’s decision to hold up the St. Louis Port Authority’s request to expand their boundaries affect the MLS bid?

The Board of Alderman’s discussion with the Port Authority last week has no effect on our ongoing effort to bring MLS stadium and team to St. Louis.

Because the preferred location for a new MLS stadium would fall within the St. Louis Port Authority’s proposed expanded boundaries, we are looking to create a 1-percent user-only, stadium-specific improvement sales tax, which is part of our overall proposal to the city.

Is #MLS4THELOU requesting tax credits from the state of Missouri?

While this entire effort is being overwhelmingly privately funded, we are seeking the same infrastructure tax credits that the state could provide any developer, for any project, to help offset infrastructure costs.

corner flag

What are the next steps?

An Aldermanic committee will hold a hearing to decide whether or not to recommend approval of the Resolution to the full Board to vote sometime over the next few weeks.

This hearing will be open to the public and we urge all our supporters to come out and publicly share their support. We’ll provide updates on exact location and timing through our social channels once we have that information.

corner flag

Will the team pay property tax on the land? 

The land will remain in city ownership, specifically the LCRA.  Generally speaking, property owned by a city or state entity is not subject to a property tax.

Who makes up the ownership group?

Our ownership group consists of the Taylor Family (Enterprise) and The Kavanaugh Family (World Wide Technology).

Both Enterprise Holdings and World Wide Technology are St. Louis-based companies with histories of business success and community involvement.  (Neither company is involved with this proposal.)

The Taylor Family has a long-standing commitment to the revitalization of St. Louis and has donated generously to philanthropic and civic efforts in St. Louis City and the region.

What makes this ownership group different?

Led by Carolyn Kindle Betz and other female members of the Taylor Family, a new St. Louis MLS team would be the first majority female-owned club in league history and one of the few in all professional sports globally.

Jim Kavanaugh is not only a successful businessman and World Wide Technology founder, but he also played professional soccer and was a member of the 1984 U.S. Olympic Men’s Soccer Team.  Jim led the successful effort to bring professional soccer to St. Louis in 2015 with Saint Louis FC of the USL.

The combination of the Taylor Family and Jim Kavanaugh merges a love for St. Louis and a love for soccer and creates an ownership team with strong business, community and soccer credentials.

What assistance is being asked from the City?

We will provide more details as the process progresses, but this proposal is heavily privately financed, and ownership has no intent to request citywide tax revenues or Tax Increment Financing (TIF).

Both city and state officials are involved in discussions as we work towards an equitable, compelling proposal to present to the league.

What assistance is being asked from the State?

The state currently owns the land chosen as the preferred stadium site.  We are asking the state to deliver to the city a clean, buildable site for the stadium.  This is a standard request and would be made by anyone who wished to develop the property for any purpose.

Additionally, the financing package relies on certain tax credits from the state, which we are currently discussing.

How does the assistance of this proposal differ from the previous proposal?

A much greater percentage of this proposal will be privately financed. We do not intend on requesting Tax Increment Financing (TIF) or any direct citywide tax investment.

This proposal asks for no citywide tax on residents.  Only those purchasing tickets and items at the stadium will be paying the tax.

Based on current information, we believe our proposal will request significantly less from the city–and will allow the city to receive new revenue.

Is any assistance being asked from St. Louis County or the rest of the region?

At this time no assistance is being sought.

Where will the stadium be located?

The preferred stadium site is currently owned by state and sits south of Market Street, west of 20th Street and north of I-64 in the western part of downtown St. Louis.

This location is preferred because it sits within an area currently undergoing an $8 billion redevelopment resurgence downtown.  Additionally, the MLS has a strong preference for stadiums located in urban centers with access to mass transit.  This site is the only one currently available that is large enough and is undeveloped.

Who pays for stadium upkeep and repair?

We will set up a fund to pay for stadium maintenance, repair and upkeep.

downtown stl landscape

How many games will be played at the stadium each season?  What other events will be hosted there?

The MLS plays 17 regular home games and 3 exhibition games.

The open-air venue may also be used for concerts, high school and collegiate tournaments, soccer camps, religious events, family shows, etc.

downtown stl landscape

Will the construction of the stadium meet the city’s MBE/WBE goals?

We take meeting the city’s MBE/WBE and workforce goals very seriously and will make it a priority to include local minority- and women-owned businesses on the project.

Will the owners use Union Labor?


Will city residents work on this project?

We strongly support hiring city residents and will work with its contractors to meet all workforce goals.

How many jobs will be created if a team is awarded to St. Louis?

Approximately 500 local construction jobs and 450 permanent jobs, working directly or indirectly with the club, will be created.

players red grad

What will the team be named?

The current focus is securing a club. The team name will be determined in accordance with MLS protocol after a club has been awarded.

players red grad

How does the #MLS4THELOU effort differ from the last effort to bring a team to St. Louis?

First, we would like to thank the original proposal team for their hard work on the 2017 proposal.  Their initial hard work allowed us to move quickly with a new plan.

This proposal is structured differently in several ways:

  • It has a 100% St. Louis-based ownership team with deep roots in St. Louis business, philanthropy and soccer.
  • The proposal is privately funded at a much higher percentage.
  • We do not intend on requesting Tax Increment Financing (TIF) or any direct citywide tax.
  • Based on the information we currently have, more revenue will be generated for the City.

What is the MLS application process?

The MLS has not officially announced a date on when they will award the next expansion teams or what cities are involved. Our ownership group is focused on pulling together the strongest bid that will give our city the best chance at being awarded an MLS team.

We need to rally because we know the competition will be tough.  By showing the MLS the strength of our fans and our proposal, we can make a compelling case for St. Louis.

What is the overall timeline?

Right now, we are focused on putting together the best bid possible to present to the MLS. We are unable to speak to the MLS timeline on awarding the next expansion clubs.

Will Saint Louis FC, the existing USL team, be part of this process?

Yes, if an MLS team is awarded.  Jim Kavanaugh, who is part of our #MLS4THELOU ownership group, is also CEO of the Saint Louis FC and St. Louis Scott Gallagher clubs. If an MLS franchise is awarded, our plan is to integrate these clubs into the MLS structure.  Saint Louis FC has established a passionate fan base and we’re excited to include them in the process.

Is there support for this proposal?

Yes.  A number of St. Louis elected officials have seen and endorsed our efforts to bring an MLS team to St. Louis, this proposal, including, but not limited to:

  • Missouri Governor Mike Parson
  • St. Louis City Mayor Lyda Krewson
  • U.S. Senator Roy Blunt
  • U.S. Senator Claire McCaskill
  • St. Louis County Executive Steve Stenger
  • St. Louis Civic Progress
  • St. Louis Regional Business Council
soccer ball

What makes this proposal right for St. Louis and the MLS?

This bid is led by a local and trusted ownership team with deep roots in St. Louis business, philanthropy and soccer.

The effort will be overwhelmingly privately funded.  A new MLS club will bring a 3rd Major League team to St. Louis and further our rich, long-standing soccer tradition.

St. Louis is a soccer city with a rich past, present and future in the sport.

Five of the 11 U.S. players who defeated England in the 1950 World Cup were immigrants from St. Louis’ “Hill” neighborhood.

St. Louis University has won 10 NCAA Men’s National Soccer Championships, more than any university.

Dozens of St. Louis born and raised players have competed and are competing in the highest professional leagues around the world—The English Premier League, Bundesliga, MLS, etc.

Saint Louis FC has been a strong club in the USL since 2015.

Our youth club programs are strong and growing.  There are over 50,000 youth players in the St. Louis market with over 4,000 youth teams in the metro area.

Why do we want an MLS team in St. Louis?

An MLS team will bring together the many different segments of the St. Louis community, uniting people in their love for the game.  It will be a strong draw for the city and region as we work to attract young people and new talent for businesses.  We believe a new team will be an exciting addition to our downtown and further proof of a renaissance taking shape in our city.

What does St. Louis gain from an MLS team?

The city will gain another major attraction for downtown St. Louis; it will enable development of a tax-generating site that currently sits unused; it will provide additional revenue and jobs; and it will add a third major sports team to be enjoyed by our city, state and region.

Wear your passion for getting MLS in the STL and support Saint Louis Public Schools!

Get your own #MLS4THELOU scarf and hat now!

100% of the purchase price of all items will be donated to Saint Louis Public School District soccer programs. Plus, the Enterprise Holdings Foundation will match all dollars raised up to $25,000.

Orders placed after December 1st will deliver in January, 2019.


Scarf = $22.00
Hat = $14.00
Every order includes a FREE #MLS4THELOU bumper sticker!